BUILD YOUR BIZ

Social media like LinkedIn are known to be a great way to promote your small business but many women just don’t know where to begin. I recommend LinkedIN in particular because it’s a more professional version than other types of social media like Facebook. LinkedIn is more like being involved in a “business after hours” networking event than a party like Facebook is. It’s a place to show only your professional side and connect to people who are serious about business. Here are five ideas to get you started using LinkedIn to promote your small business.

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The-Miracle-Morning

This book gets my “definitely worth reading” vote.  It’s a short read which is great because so many books waste pages and words saying things that could have been said much simpler and to the point.  So one point for brevity.

While the concepts in the book aren’t new, the presentation is fresh and extremely motivating.  If you can’t commit to a morning routine, you are saying you don’t want to commit to success.  So point two for compelling content.

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You Tube Logo

YouTube  has quickly become one of the hottest destinations on the Internet and is the single most searched video source.

Once a handicapped platform due to slow Internet connections, the widespread use of broadband has made online video a popular attraction.

YouTube, one of the bold first sites to have been built around online video,  has made sharing and watching home-made videos extremely popular.

Marketers were quick to catch on to the possibilities presented by YouTube. They began to create “viral videos”, clips that were intended to draw interest and spark widespread distribution. YouTube’s embed feature allows anyone to place videos on his blog or website, so by creating funny or informative videos, marketers could spread their message far and wide.

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BuildYourFollowingNow

It starts NOW!

Now is the best time to start growing your following even if you are still building your product/service.

The Build Your Following Now Newsletter will give you a brand new 21 Day Challenge each month that will help you grow your list.

For 21 Days both you and I will be working the same strategy.  As a challenge participant you will have a dedicated mastermind forum to ask questions, share your results and see the results of others.

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1528Columbia

The W.E. – M.E.E.T. Center for women is now officially open!

Are you struggling to find a place to hold your meetings in the Capital District?  I know I was.  I couldn’t find private space that I could afford and the free space was either too noisy or not really private.

So, I decided to create space to host my own meetings and now I am opening it up to all women entrepreneurs in the Capital District.

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legacy_quote

What legacy do you want to leave behind?  What do you want to me known for?

In my post about high heels, I talked about the legacy of Louis the XIV who turned high heels into a status and fashion statement.

I’m sure he wasn’t thinking long term when he started wearing heels, but look at the way it turned out.

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high_heels

Louis XIV had high heels designed for him in 1688 and declared that only nobles could wear heels that had red on them.  And no one was allowed to wear heels taller than his.

In effect, Louis made heels a bit of a fashion statement and started a trend of design, color and height that lasts today.  Although men have dropped the traditional high heel, women carry on with the fashion making heels a sign of their personality.

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vcr

Do you remember when VCR”s were hot?  The ability to watch a movie at home and pause, rewind and fast forward was such a cool thing.  Now, VCR’s are things you try to explain to your kids who have never seen one. LOL

But my point here is someone had an idea – let people pick and choose what movie they want to watch, when they want to watch it, and give them control over pause, fast forward and rewind.

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coney_island_rollercoaster

On June 6, 1884 the first roller coaster opened on Coney Island.  What a rush those first riders felt.

The roller coaster was a totally new experience and people had to discover first hand if they were going to love it or hate it.

The up’s, down’s and twists are not for everyone but for those that love the thrill of the ride, they were hooked.

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woman_dreaming

In my conversations with women over the past few years, I have noticed a very common mistake that many of them make.

They dream and dream and dream but never take any action!

There are several reasons for this.

1)  It is fun to dream and remain in the fantasy where it is all possible.  Reality is by nature much harder than fantasy-land.

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