Are you trying to serve everyone?  How is that going for you?

I created this short powerpoint presentation to help women wrap their head around the concept of a niche.

If you think having a niche means limiting yourself, I invite you to view the presentation and open you mind to the possibilities that having a niche allows.

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Podcast - Keep It Simple for Success

 Do your future plans include public speaking to grow your business?

 

In this episode I interview Diane Allen, Public Speaking Coach from Eloquent Expression on what it takes to start establishing yourself as a public speaker.

 

  • Diane and I discuss: 
  • The 3 types of public speaking engagements
  • The difference between free versus paid events
  • What calls to action you can include in your talk and how
  • How much to offer in your free talk

 

(If you do not see the audio bar above, click here.)

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 Do you wonder how to set your coaching rates?  It can be a unnerving process to put a price on what you offer.

Any discomfort around your rates will come out in your voice as you talk with potential clients.  

I created this short infographic to help you think through the 5 steps in setting your rates.

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Podcast - Keep It Simple for Success

 Hosting your own radio show can be a great way to grow your own business.

 

In this episode I interview Lori Ann Davis – Certified Relationship Specialist – of LoriAnnDavis.com

 

  • Lori talks about: 
  • If radio is the right medium for you
  • The benefits of hosting your own show
  • Ideas to grow your audience
  • How to come up with topics to discuss

 

(If you do not see the audio bar above, click here.)

SHOW NOTES:

Don’t forget to jot down in your journal what you learned in today’s episode and what actions you want to take as a result.

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log-cabin

The topic of writing a book has come up repeatedly in my conversations with other solopreneur women.  

It came up so much that I just started hosting a mini-mastermind for coaches who want to write a book.  

Maybe we all have cabin fever.  It seems we have all cooped up in our homes for too long and are looking for a creative indoor outlet.

If you are wondering if you should write a book, you are in good company.  Many entrepreneurs are considering writing a book to compliment their business.  

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Podcast - Keep It Simple for Success

 Do you have questions about what content to create, how often you should create it and how to write it?

 

In this insightful interview with Dawn Shuler of Writing From Your Soul you will learn:

 

  • The five focus areas that will help you develop content topics
  • The power of being vulnerable and testing different formats
  • How to use past successes to find themes that will support your content creation

 

(If you do not see the audio bar above, click here.)

SHOW NOTES:

Don’t forget to jot down in your journal what you learned in today’s episode and what actions you want to take as a result.

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break even analysis

Do you know what it takes to break-even in your business?

I know I didn’t have a very sophisticated way to figure this out.  I had a spreadsheet with what my expenses were and then what my income was each month.  That was the extent of my financial tracking.

Last week I had the privilege of talking with Tracy Collins of Collins Bookkeeping and she walked me through many of the best practices of bookkeeping including what a breakeven analysis is and a template to track it.

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Podcast - Keep It Simple for Success

 Do you need a niche and if so, how do you choose one?

Learn the reasons why choosing a niche is critical to your business.

Discover how you will not run out of customers in your niche.

Understand how having a niche will keep people from wasting your time.

 

(If you do not see the audio bar above, click here.)

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the wonder of the world

I often wonder what the sweet spot is for “enough content” in “enough places.”

Do you need to be on several social media platforms or just spend all your time on one?

 

Do you need to have multiple forms of content or can you specialize in one?

Fortunately or unfortunately, the answers are different for everyone one of us because each of us has a different style and a different way of serving our audience.

The only way to answer the question for yourself is to test and even more importantly to measure.

If you want to test out the same piece of content on multiple platforms you need to track the views and actions taken on each site.  For example, if you post an article on LinkedIn, Twitter and Facebook, you need to be able to track how many people viewed the article on each of the three sites.  Plus you want to track how many people clicked a link, left a comment or did some other action based on where they came to your site from.

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Podcast - Keep It Simple for Success

Today I am talking with Sue Maitland who just finished creating a brand new online course.  Sue goes through the steps she took to create her course and the evolution her content went through before it became a course.

Gain insights from Sue to apply to your own business plus get tips on how she did and didn’t use technology to create her video course.

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